About Us

“We are also a social club; a group of like-minded, enthusiastic and motivated motorcyclists offering social activities and ride outs.”

Our main objective

To improve the riding skills of motorcyclists to keep them safer on today’s busy roads, ultimately taking them to a level where they are fully prepared to pass the I.A.M. Advance Motorcycle test

Joining ESAM and undertaking 1‐to‐1 observed rides with our IAM qualified Observers will develop your riding skills to IAM Advanced Riding Test level and ensure you are better prepared to;

“Ride Better, Ride Safe, Have Fun“

How to Join

There are two ways to join IAM/ESAM both of which involve purchasing a Skill for Life package. The cost of the package is currently £149 and includes one year’s membership to the IAM as an Associate Member (until you pass your test, which is when you achieve Full Member status), one year’s membership to ESAM and the fee for the IAM Advanced Test. If you are an existing member of the IAM and wish to join our club to update your skills and join our vibrant social side, then come along to one of Open Sundays or send us an email. Annual membership is only £25! 

If you have already decided that you want to join, or you want to buy/give a ‘Skills for Life’ gift, you do so via the IAM website using the following link ‐

If you’d like to join in person, you can do so at one of our Open Sundays, just bring your driving licence and method of payment to Reid Hall (Boreham Street, Boreham, East Sussex BN27 4SD) on the second Sunday of the month and speak to one of the team.

Who’s Who

National Observer

Someone who has passed the IAM Advanced Test and undertaken further work to achieve the IAM’s IMI Quality Assured Award.

Local Observer

Someone who has passed the IAM Advanced Test plus additional training from ESAM to enable them to take Associates on ‘observed runs’ to help the rider to improve their riding standard to be able to pass the IAM Advanced Test.

Committee Members

Trevor Scrase (President)
Pete Higgins (Chairman & Group Data Manager)
Alan Buckmaster )Vice – Chairman)
Nigel Jarvis (Secretary)
Paul Roberts (Treasurer)
Steve Collins (Chief Observer)
Richard White (Membersip Secretary)
Duncan Allen (Merchandise)
Alison Jarvis (Event & Publicity Coordinator )
Alex Rickman (Social Media Editor)


How we do it- IPSGA?

IPSGA is a way of planning your riding that is methodical, safe and releases the potential of the motorcycle. IPSGA stands for Information, Positioning, Speed, Gear and Acceleration. These five phases are explained below:


By constantly Taking, Using and Giving (TUG) information you become in tune with your changing surroundings and therefore, combined with the rest of the system, you are able to use that information to make good decisions in good time.


Are you in the best place to see and be seen and to use what you can see? Changing where you ride on the road can add valuable seconds to your decision-making time and the distance you can see to stop in. Correct positioning based on the changing information around you, gives you more information; more information gives you more options. Do you know where you ride and why?


Good information and positioning will minimise surprises and allow you to make the best progress in any conditions. Anybody can ride fast in a straight line. The system will teach you to carry the correct speed through bends. In traffic, it will allow you to use planned speed to greater effect for safer, smoother overtaking.


Understanding where you are on the road, what is ahead and planning your ride, will lead you to be in the correct gear for the current and oncoming circumstances in good time, providing options. The system will stop you fumbling for the right gear, which could contribute to a missed overtake, going into a corner badly and improving your braking distance. Using more information gives more time, allowing you to plan your riding and be in control of your machine.


The modern motorcycle has many benefits over many other vehicles – more flexibility, better visibility, quicker acceleration and so on. Using the above components of the system will enable you to enjoy these benefits. The system teaches you when to use these advantages to best effect and when to cool it in certain situations.

This is one time when you really can’t beat the system! Proved over hundreds of thousands of miles, this is one item of motorcycle kit that can really save your life.

A Review

“Although I decided not to proceed with a taster ride, I would like to make you aware of the perserverance and encouragement given by Alex Rickman.

Alex give me ample chances to take the taster ride, despite me having to cancel due to family members becoming ill.

Alex is a true ambassador for IAM and in particular East Sussex Advanced Motorcyclists.

My thanks go to all who volunteer their time to make our roads safer.

Peter Shutler.”